Nigerians are lovers of sausage rolls, this is largely due to
the traffic situation in a country which has forced people who
otherwise don’t eat roadside food to start doing so with sausage
rolls. Students, pupils use them to fill in during break time,
labourers eat them, staff on white collar jobs eat them,drivers and
passengers stuck in traffic eat them.
In the last eight years, a lot of brands have been introduced
to Nigerians and made popular by street hawkers, however customer
preference still reigns supreme. And so while a few like Gala and Rite
have continued to grab more market share, some other brands like
chopsy,meaty, superbite and bigi have been left to either occupy other
positions or fizzle out.
Gala from UAC was introduced in the early ’60s as the first
sausage roll, and for decades was the sole brand in the business of
keeping Nigerians refuelled on the go, their only rivals on the job
were plantain chips. Well, until recently.
Gala is still ‘the peoples choice’ but that hold seems to be
losing grip gradually, consumers are moving over to softer and larger
sausage rolls including rite foods(rite) and superbite. Bigi is loved
by many for its fat and flesh sausage content, Rite is preferred by
some for its ‘meaty’ filling and soft pastry. I love Superbite, its
soft, has more ‘meat’ filling and is segmented. This makes it easy to
bite into without crumbs falling off.
However, for some time, Gala has refused to add some 21st
century flavour to its beef filling. While other brands are
introducing well flavoured and tasty filling, Gala is still stuck with
that crumby, dry, hard, ‘red meat'(main reason I stopped eating Bigi).
In addition, their sausage roll doesn’t get any softer these days. It
doesn’t help when you are combining the snack with a soft drink.
However, some may counter this by expressing preference for
Gala’s well packaged filling over the ‘messy’ filling present in other
brands(rite and superbite).
In the sausage roll market, there’s no competition in market
price, sausage rolls are sold for a flat price of N50. And that is not
going to change anytime soon. Only quality and quantity for the same
price will prevail and these variables are dependent on consumer
So, the question is, do you think Gala is still the best
sausage roll in 2016? If not, which is your favourite?
I present to you the views of a few Nigerians on their
preferred sausage roll. Read and drop yours!
” Gala sausage has been in the market
for a long time, very handy meal when
travelling and palatable not messy,filling and economical.”
Oyinade Olufowobi Osinlaru
Gala don revive many time such a
very quick hunger fix
Elizabeth Omonye Akhelu…
Saving lives….especially travellers and
gala is no longer leading, rite is the leading sausage in Nigeria, if
you’ve had gala recently
you would notice it no longer has the real beef it used to have. i
personally used to be a huge fan of gala until recently
I love rite and superbite. #Gala is too hard. Rite and superbite is a
good combination with La Casera. Gala only dissolves in water.
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