I don’t want to start this post by judging people, but if you don’t use a toothpaste in Nigeria or you rather prefer to use ‘pako’ or chewing stick, then you are your ancestor reincarnated.πŸ˜‚πŸ˜‚πŸ˜‚. Point is, almost everyone uses one brand of these teeth cleaning chemicals or the other, well except for uncles and aunts in the villages. But what makes these brands unique and why do a few stand out from the others?

Apart from Close up, Macleans, dabur and Oral-B(by the way everyone knows these are the most popular), there are other a few other brands we may not be aware of, but they also exist in Nigeria: pepsodent, MyMy, flourish and minta, sensodyne, aqua fresh and olive.  First of all, let’s see why the top four brands stand out fro the other less popular brands.

Close up

Close-up has been in the business of keeping teeth clean for decades now, and they have the larger share of the tooth paste market, thanks to the fact that they were introduced into the market when the current generation were still infants. Eight out of every ten adults grew up with close up toothpaste.

Close up has two main types, the normal minty paste and the herbal paste. Characteristically known for its red hot colour and red hot flavour, close up has established itself as the perfect abrasive for teeth stains. Some may like its hot flavour/taste, but in recent years with a variety of options, some consumers are beginning to switch over to less minty pastes.


Arguably second to close up in market share, Oral-B tooth paste was introduced in Nigeria five years ago, but has gone on to dominate a larger share of the anti-close up market. In my own rating and speaking from the view of a lot, Oral-B is better and less tougher on the gums than close up. Its deep blue minty paste cleans as much as close up does but will not leave you with sore gums and tongue, unlike close up. It is also a better option for kids and young adolescents who have soft gums.


Macleans is good, but it is better put at third position after the first two. It offers maximum cleaning, whitening and protection. But one thing about this toothpaste is that its abrasive effect overides the detergent(cleaning agent), so you have this feeling that you’re using fine sand on your teeth. The toothpaste isn’t soft at all, and doesn’t foam so well. Its also not economical (not good for these times), it gets exhausted so quickly.

Dabur Herbal

Probably the first tooth paste to go herbal. Actually it was introduced as one of the first herbal, teeth whitening chemicals. Dabur combines high level abrasion with herbal ingredients to effect maximum cleaning. Its abrasive content is very high and may not be suitable for all teeth and gums. From my experience with the product, it cleans effectively, whitens the teeth but doesn’t give long lasting fresh breath. So you may need to have a good mouth wash on standby after using dabur for brushing. Dabur is a good herbal product that prefers tooth decay more than all other products. It is also cheaper than close up and Oral-B.

All the same if you fancy herbal tooth pastes but will prefer one that will give long lasting freshness, then you may consider the Maclean’s herbal, close up herbal or Oral-B herbal.

        Other tooth paste brands are also improving and retaining their own share of the market, but these four brands continue to dominate with their creative adverts that give Nigerians more reason to prefer them.

      Note: these observations may not apply to you as they apply to others, what brand of tooth paste do you use and why? Also feel free to tell us of you use chewing stick o!πŸ˜‚
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Ebube Emeka

Ebube Emeka is the chief writer at He loves tech, he's crazy about computers and he is also a digital marketer, web developer and webpreneur. Contact:


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