Today Nigeria’s super Eagles will be playing a very decisive match. Their last in Group D. The will need at least a draw against Argentina, but they will of course be going for a clean win. There quest to scale through the hurdle to qualify for the next stage of the tournament at the expense of Argentina is backed up by a number of heavy brands. Let’s take a look at the top ones.
This influencial conglomerate signed a N2.5billion deal with the NFF, a deal that went a long way to rescusitate the National team, boosting their confidence and zeal to grab a spot in the tournament. Aiteo Group believes their contribution goes beyond just supporting eagles in the world cup but also an initial effort to make contributions to grassroot football in Nigeria.
This brand did not just snatch a deal with the super Eagles from Pepsi, they are also an official sponsor of the 2018 FIFA world cup. Coca-Cola has been sponsoring super Eagles since 2010, and that relationship was renewed for another five years in January 2018. Coca-Cola is the official beverage of the super Eagles.
Nigerian Breweries is the biggest brewery in Nigeria and they signed a deal with NFF to support the super Eagles with N2.2 billion. The official beer sponsor of the national team.
Nike: Official sponsor for kits and sports wear
Nike entered into a deal with Nigerian Football Federation. The deal made Nike the official kit sponsor of the National teams from 2015 to 2018. The deal is worth a total of about $4 million and runs till 2018 but could be renewed. Nike handles the design and delivery of all kits, training equipment and apparel.
Details of the deal is not available to the public but it’s worth millions or possibly hundreds of million. Tomtom, a popular product from cardbury plc is the official candy of the super Eagles.
TGI(Tropical General Investments)
This company is the parent company of several firms including Chi(Chivita), Red bulls rice, WACOT Limited and several others. It is the official food partner of the super Eagles. The firm has holdings spread across west and north Africa.
Another sponsor is Payporte. A major ecommerce store in Nigeria. For now these are the public, big guns who are backing up Nigeria super Eagles to beat Argentina and progress to the next stage or possibly win the tournament.
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